The Flower Files Podcast Index
Welcome to The Flower Files podcast blog archive—a behind-the-scenes look at flower farming, small business ownership, creativity, and connection. Whether you’re looking for advice on launching products, navigating entrepreneurship, or simply enjoying life in bloom, this is your go-to hub for every episode recap.
Episode 112: Ellen Frost on Local and Sustainable Flowers
In this episode of The Flower Files, we sit down with Ellen Frost, founder of Local Color Flowers, to talk about how local flowers move from farms to florists. We explore floral hubs, wholesale markets, flower education, seasonality, and what the future of the American-…
Episode 111: Spring Clean-Up Of Your Garden: What To Trim And What To Keep
Spring garden clean-up can do more harm than good when it’s done too early. Here’s what to trim, what to leave in place, and how to support pollinators, soil health, and stronger plant growth this season.
Episode 110: Market Booth Magic: How We Stop Shoppers in Their Tracks
A beautiful product is not always enough to make shoppers stop. In this episode of The Flower Files, we talk about what really makes a farmers market booth stand out—from layout and signage to body language, product flow, and customer experience.
Episode 109: Farmers Market Politics: Things You Never Thought of and How to Survive
Selling at a farmers market is about more than showing up with beautiful flowers. From booth placement and pricing pressure to copycats and market dynamics, success often comes down to strategy, professionalism, and understanding how the market really works.
Episode 108: How to Create a Brand for your Business
In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdale to talk about what it really takes to create a brand for your business. From niche strategy and storytelling to websites, video, and social media, this conversation bre…
Episode 107: What Soil Tests Actually Tell You
A soil test is more than a sheet of numbers! It is a decision-making tool that helps us understand what our soil can support, what needs attention, and how to make smarter choices for healthier flowers, better stem quality, and stronger yields.
Episode 106: Soil Myths That Are Costing You Blooms
In Episode 106 of The Flower Files, we dig into the soil myths that may be quietly costing you blooms, money, and confidence. From nitrogen-heavy fertilizer to compost overload and drainage issues, this episode breaks down what is really happening below the surface and …
Episode 105: From Seed Bed to Sales Floor: The Journey of a Flower
Want to turn your flower garden into a reliable income stream? In this episode of The Flower Files, we walk through the entire system—from planning your seed beds and building a sales mix to harvesting, bouquet recipes, and beginner-friendly sales channels. If you’…
Episode 104: From Ring To Plan: How To Start Planning Your Wedding
Newly engaged and wondering where to begin? In this episode of The Flower Files, we break down how to start planning your wedding — from choosing your vibe to hiring vendors and avoiding decision fatigue.
Episode 103: All About Composting – What If Our Best Flowers Start With What We Throw Away?
From aerated static piles to pathogen reduction temperatures, we explore how commercial composting works and why compost is one of the most powerful tools for building healthy soil.
Episode 102: What Does It Mean to Amend Your Soil?
Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this episode, we explain organic matter, minerals, nutrient amendments, and compost so you can stop guessing and start growing with confidence.
Episode 101: I’m Engaged! Questions to Ask Your Florist
Wedding flowers affect your timeline, stress level, and entire guest experience — but they’re one of the least understood vendor categories. Here are 11 essential questions to ask your wedding florist before signing anything!
Episode 100: What It’s Like To Do 100 Podcast Episodes
In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scenes of their podcasting journey. From unexpected fan-favorite topics to learning how to grow a brand beyond the mic, this episode is packed with honest insights, future pla…
Episode 99: Starting Late, Starting Small, or Starting Over In the Garden Is All Okay
Let’s get real and talk about the beauty (and the power) of starting late, starting small, or starting over. No matter where you are in your gardening journey, you are not behind! You’re simply beginning where you are, and that’s enough.
Episode 98: How to Make my Wedding More Me – Turning Your Ideas Into Reality
Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flower Files episode, experience designer Julie Comfort shares how to go from vague vibes to a lived-in, immersive guest experience—one that’s not just beautiful but pers…
Episode 97: Wedding Trends for 2026– What are we seeing?
The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’…
Episode 96: Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)
When you’re staring down a stack of seed catalogs or scrolling endlessly through dreamy garden inspiration, it’s easy to feel overwhelmed by the choices. In this episode of The Flower Files, we (Liza Goetz and Kenley) take you behind the scenes to answer one of the…
Episode 95: How do I Set Goals for my Garden
This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.
Episode 94: How to Make Changes as a Flower Farm
This season isn’t about grand resolutions—it’s about choosing smaller shifts that lead to bigger growth. In this episode, we reflect on what worked, what we’re letting go of, and how we’re making space for more intention, creativity, and connection on the far…
Episode 93: Our Year In Bloom – Spotify does it, why shouldn’t we?
As the year comes to a close, this flower farming podcast reflects on growth, challenges, and lessons learned at Wildly Native Flower Farm—one petal, one season at a time.
Episode 92: Wed Society Unveiling Night: What it was like to be there for the first one!
A curated wedding vendor event in Delaware became a powerful reminder of what makes the industry thrive: connection, creativity, and community. From edible floral garnishes and hand-calligraphed name tags to real conversations between florists and planners, the Wed Soci…
Episode 91: Inside the World’s Most Precious Spice: Growing, Harvesting, and Using Saffron
In this episode of The Flower Files, host Liza Getz chats with saffron expert Khalil Khatri about the art and science behind growing, harvesting, and using the world’s most luxurious spice. Whether you’re curious about saffron’s medicinal uses or want to try growing…
Episode 90: A Simple Money System Discussion with the Budget Besties Team
Liza chats with The Budget Besties about creating a simple, stress-free budgeting system for florists and creative entrepreneurs. Learn how to build money habits that support your business and your life — without spreadsheets, shame, or financial overwhelm.
Episode 89: Building Lush, Natural Holiday Wreaths
In this episode of The Flower Files, we share everything you need to know to make lush, natural holiday wreaths that are full of texture, fragrance, and festive cheer. Whether you’re a first-time DIYer or seasoned wreath maker, these tips from Wildly Native Flower Farm …
Episode 88: More Petals, Less Panic: How to Grow Without Melting Down
Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scal…
Episode 87: Wed Society Lookbook: Print Isn’t Dead, It’s Your Wedding Superpower
In a digital-first world, the wedding industry is rediscovering the magic of print. In this episode, we chat with Wed Society Delaware about their stunning Book of Weddings, the value of local vendor collaboration, and why print just might be your secret wedding plannin…
Episode 86: All About Elderberries: A Talk with Heartland Elderberry Farms
In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what set…
Episode 85: Funeral Flowers: Meaning, Memories, and Modern Traditions
Funeral flowers carry more than beauty—they carry meaning. In this heartfelt episode, we share real stories from the floral shop, discuss cultural and historical traditions, and offer ideas for creating deeply personal memorial arrangements.
Episode 84: Why Eucalyptus Wins: History, Growing Tips, and Design Uses
From spa showers to wedding arches, eucalyptus does it all. In Episode 84 of The Flower Files, we share why it’s one of our favorite plants—exploring its rich history, how to grow it, and the best varieties for floral design and everyday enjoyment.
Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand
Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach�…
Episode 82: Starting a Flower Farm: Is the Life You Want Hidden in a Handful of Blooms?
We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we nev…
Episode 81: The Breaking Point: When Success Costs Too Much
In this episode of The Flower Files, wellness advocate Lindsay Crick opens up about the cost of chasing passion without boundaries. From pop-up fitness classes to running three studios, Lindsay’s journey offers a deeply honest look at burnout in entrepreneurship and t…
Episode 80: Flowers, Farms, and Female Cycles: Nature’s Perfect Rhythms
In this inspiring episode of The Flower Files, Liza Goetz explores the powerful connection between farming seasons and menstrual cycles. With guest Alex from The Agenda, they discuss how aligning work with your body’s natural rhythm can help you thrive—on the farm, …
Episode 79: When Flowers Become Medicine: A Gardener’s Mental Health Journey
When flowers become medicine, the garden becomes more than just a hobby—it becomes healing. In this vulnerable episode of The Flower Files, Lizzie Frey shares how gardening taught her to slow down, let go, find joy in small moments, and reconnect with herself and othe…
Episode 78: Preserving Your Flowers in Resin: Chatting with Andrea Cole about How to Preserve Your Bouquet
Blog Excerpt: Fresh flowers fade, but preserved blooms last a lifetime. In this episode of The Flower Files, Liza Goetz chats with preservation artist Andrea Cole about the artistry and science of turning fleeting bouquets into timeless keepsakes.
Episode 77: Ghosted, Rejected, and Undervalued: Why Potential Clients Walk Away
Florists: Getting ghosted after a consult? You’re not alone—and it’s not your fault. In this brutally honest episode, learn why some clients walk and how rejection can be a gift that makes space for dream bookings.
Episode 76: The Power of Reviews: Growing Your Business Through Social Proof
Asking for reviews can feel weird — but it shouldn’t. In this episode of The Flower Files, Liza Goetz breaks down how customer feedback builds trust, boosts visibility, and reminds florists why their work matters. Discover easy, heartfelt ways to ask for reviews and…
Episode 75: Talking About Orchids with the Largest Wholesale Supplier in the US
In Episode 75 of The Flower Files, we chat with Westerlay Orchids president Tuan Overgaag about building one of the largest orchid operations in the U.S. From his family’s Dutch greenhouse beginnings to producing over 4 million orchids a year in California, Tuan share…
Episode 74: Confessions of Accidental Plant Killers
We’re professional growers — and yes, we’ve still killed our fair share of houseplants. In Episode 74 of The Flower Files, we share hilarious plant fails, the chaos of mixing plants and pets, and our go-to tips for keeping your leafy friends alive. Whether you’r…
Episode 73: Flower Farmers: It’s a Real Job
If you think flower farming is just frolicking through fields in flowy dresses, think again. In Episode 73 of The Flower Files, we pull back the curtain on what our days really look like — 5:30 AM harvests, duct-taped pant legs to keep out ticks, planning wedding colo…
Episode 72: From Paychecks to Petals: Navigating Life as Your Own Boss
In Episode 73 of The Flower Files, we get real about what it means to be your own boss. From financial fears to freedom and fulfillment, this one’s for anyone navigating the messy middle of building something that matters.
Episode 71: The Art of Product Launch: From Crickets to Customers
In Episode 71 of The Flower Files, we’re getting honest about what makes a product launch flop—or fly. From behind-the-scenes storytelling to authentic urgency, here’s how we’ve learned to launch with strategy and soul.
Episode 70: Beyond Garnish: The Untapped Power of Edible Blooms
Think flowers are just for vases? Think again. In Episode 70 of The Flower Files, we explore the flavorful, functional world of edible flowers—from spicy snapdragons to sweet honeysuckle. Discover how to elevate your next event with florals that do more than just look…
Episode 69: Edible Florals: What Flowers Can I Eat From My Garden
Edible flowers aren’t just pretty — they’re powerful. From garnishing cocktails to topping wedding cakes, culinary blooms offer color, flavor, and endless creativity. In this episode of The Flower Files, Liza Goetz shares expert tips for growing edible florals and…
Episode 68: The Goat Chase: True Stories From Flower Delivery Adventures
Behind every bouquet is a story—but some are wilder than others. In this episode of The Flower Files, we follow Liza and her crew through sprained ankles, unmarked farm lanes, and one very determined goat. Delivery isn’t just logistics—it’s an adventure.
Episode 67: Behind the Scenes of Wedding Flowers
Wedding florals aren’t just pretty—they’re personal. In this episode of The Flower Files, Liza of Wildly Native Flower Farm shares how thoughtful details, seasonal blooms, and a seamless booking process create unforgettable floral experiences.
Episode 66: Wet Your Plants: An Honest Discussion About Irrigation
Irrigation may not be glamorous, but it’s the backbone of every successful garden or flower farm. In this episode of The Flower Files, Liza breaks down the real-world challenges of watering everything from backyard beds to full production fields—and shares flower ga…
Episode 65: Hot Plants, Cool Tips: A Florist’s Guide to Summer Gardening
If your summer garden looks a little crispy, don’t worry—you’re not alone. In this episode of The Flower Files, we’re diving into practical, florist-approved summer gardening tips to help your blooms survive and thrive. From watering best practices and mulch dos…
Episode 64: A Deep Dive Into Peonies
Thinking about growing peonies? This in-depth guide walks you through everything you need to know—from choosing the right type of peony to planting, supporting heavy blooms, preventing disease, and designing breathtaking floral arrangements. Whether you’re a backyar…
Episode 63: Get Ready for the Weeds: Comparing Mulch, Fabric and More!
Weeds creeping into your flower beds? In this episode of The Flower Files, Liza and Kenley unpack their favorite methods—like mulching, smart tools, and even tarping—to help you reclaim your garden. Whether you’re a backyard grower or a flower farmer, these tips wil…
Trending Episodes
Sprouting Social Media: The Journey of a Flower Farmer
Ever thought about the magic hidden in a tiny seed? How it blooms into a beautiful flower and, sometimes, even becomes edible? Join us on a captivating journey as we unravel the realities of being flower farmers and florists. Listen to our growth story, how we clear misconceptions about flower farming, and of course, how we explain which flowers can be tickling your taste buds!
Navigating Event Planning: Insights from Carlos Lopez
Discover the extraordinary journey of Carlos Lopez, the self-made entrepreneur whose story is as captivating as it is inspiring. From his humble beginnings as a dishwasher to the proud proprietor of the charming Sherman Inn, Carlos’s story isn’t just about achieving success, but it’s about the resilience of the human spirit. Brace yourself to be moved by the tale of a man who transformed an elementary school into an event space and boutique hotel, and learn how his unique perspective on life and business can inspire your own journey.
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