In this inspiring episode of The Flower Files, we sit down with Michelle and Dan of Wed Society Delaware to talk about something that might surprise you: the power of print in today’s digital wedding world.
Why Print Still Matters in the Wedding Industry
In an era of fleeting social posts and endless Pinterest scrolling, print stands out as timeless, tangible, and truly personal. Michelle, a self-proclaimed print nerd with a background in graphic design, explains how Wed Society’s Book of Weddings offers a curated, high-quality experience for couples and vendors alike. It’s more than a magazine—it’s a keepsake.
Introducing Wed Society Delaware
Wed Society Delaware is a locally focused wedding media platform connecting engaged couples with trusted vendors across Delaware and the Eastern Shore. Unlike large national platforms that can feel overwhelming, Wed Society offers a carefully curated directory, community-first values, and a stunning print publication that celebrates local love stories.
Collaboration Over Competition
One of the biggest takeaways from this episode is how Wed Society fosters true community among wedding professionals. From florists and DJs to venues and cake artists, this platform encourages collaboration, conversation, and connection—all to better serve couples and elevate the local wedding industry.
The Book of Weddings: A Love Letter in Print
We dive into the creation of The Book of Weddings, a beautifully designed, high-quality coffee table publication that showcases real weddings, vendor highlights, and even QR codes that link to wedding videos and extended stories. With thick, luxe paper and artful photography, this isn’t just a resource—it’s a work of art.
Why Local Matters
With over 500 weddings happening monthly in Delaware alone, there’s plenty of business to go around. Michelle and Dan share how focusing on local vendors not only supports small businesses but helps couples feel seen, heard, and connected throughout the planning process.
Small Businesses, Big Support
Michelle and Dan are passionate about lifting up local creatives—especially those overwhelmed by marketing, social media, and finding their voice in a saturated industry. From helping new vendors get started to celebrating seasoned pros, Wed Society is creating a more connected, empowered wedding community!
