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The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.
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Recently on The Flower Files
We’re currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 113: Edible Florals – What to Buy and Plant Now For a Great Harvest!
Edible flowers can be beautiful, functional, and profitable, but only when they’re grown with a plan. In this post, we’re breaking down how to choose the right edible florals, match them to your end product, harvest them correctly, and avoid common mistakes that lead to waste.
Episode 112: Ellen Frost on Local and Sustainable Flowers
In this episode of The Flower Files, we sit down with Ellen Frost, founder of Local Color Flowers, to talk about how local flowers move from farms to florists. We explore floral hubs, wholesale markets, flower education, seasonality, and what the future of the American-grown flower movement could look like.
Episode 111: Spring Clean-Up Of Your Garden: What To Trim And What To Keep
Spring garden clean-up can do more harm than good when it’s done too early. Here’s what to trim, what to leave in place, and how to support pollinators, soil health, and stronger plant growth this season.
Episode 110: Market Booth Magic: How We Stop Shoppers in Their Tracks
A beautiful product is not always enough to make shoppers stop. In this episode of The Flower Files, we talk about what really makes a farmers market booth stand out—from layout and signage to body language, product flow, and customer experience.
Episode 109: Farmers Market Politics: Things You Never Thought of and How to Survive
Selling at a farmers market is about more than showing up with beautiful flowers. From booth placement and pricing pressure to copycats and market dynamics, success often comes down to strategy, professionalism, and understanding how the market really works.
Episode 108: How to Create a Brand for your Business
In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdale to talk about what it really takes to create a brand for your business. From niche strategy and storytelling to websites, video, and social media, this conversation breaks branding down into practical steps small business owners can use right away.
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
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How to Start Growing Cut Flowers, Even If You’re Starting Small
Want to start growing cut flowers but not sure where to begin? This beginner-friendly guide walks through what cut flowers are, how to choose your first varieties, where to plant them, and what to know about sunlight, spacing, soil, harvesting, and starting small.
Top Mistakes New Cut Flower Growers Make
Growing cut flowers takes more than planting pretty blooms. From spacing and succession planting to harvesting, greens, sales planning, and finding your grower community, these common mistakes can make or break your season. Here’s what new cut flower growers should know before they plant.
Planting Cut Flowers: What You Need to Know
Planting cut flowers is different from planting a traditional garden bed. From tighter spacing and full sun to soil prep, watering, and early support, a little planning can lead to stronger stems, healthier plants, and more flowers to harvest all season long.
When and How to Start Cut Flowers From Seed
Starting cut flowers from seed is one of the most rewarding parts of growing. In this guide, we walk through how to choose a seed-starting space, water seedlings, select trays, understand germination needs, direct seed flowers, and harden off plants before transplanting.
How to Harvest Cut Flowers Correctly
If you want longer-lasting blooms and healthier, more productive plants, proper harvesting matters more than most growers realize. This post breaks down common flower harvesting mistakes and explains how to cut for better vase life, stronger regrowth, and less stress during harvest season.
Garden Soil vs Potting Mix: Which Should I Use?
I’ll never forget, as a kid I had gotten a free packet of coleus seeds and was so excited to grow them! I went outside and filled up a four inch pot with soil from the garden, planted the seeds,…