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The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.
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Recently on The Flower Files
We’re currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 111: Spring Clean-Up Of Your Garden: What To Trim And What To Keep
Spring garden clean-up can do more harm than good when it’s done too early. Here’s what to trim, what to leave in place, and how to support pollinators, soil health, and stronger plant growth this season.
Episode 110: Market Booth Magic: How We Stop Shoppers in Their Tracks
A beautiful product is not always enough to make shoppers stop. In this episode of The Flower Files, we talk about what really makes a farmers market booth stand out—from layout and signage to body language, product flow, and customer experience.
Episode 109: Farmers Market Politics: Things You Never Thought of and How to Survive
Selling at a farmers market is about more than showing up with beautiful flowers. From booth placement and pricing pressure to copycats and market dynamics, success often comes down to strategy, professionalism, and understanding how the market really works.
Episode 108: How to Create a Brand for your Business
In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdale to talk about what it really takes to create a brand for your business. From niche strategy and storytelling to websites, video, and social media, this conversation bre…
Episode 107: What Soil Tests Actually Tell You
A soil test is more than a sheet of numbers! It is a decision-making tool that helps us understand what our soil can support, what needs attention, and how to make smarter choices for healthier flowers, better stem quality, and stronger yields.
Episode 106: Soil Myths That Are Costing You Blooms
In Episode 106 of The Flower Files, we dig into the soil myths that may be quietly costing you blooms, money, and confidence. From nitrogen-heavy fertilizer to compost overload and drainage issues, this episode breaks down what is really happening below the surface and …
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
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How to Harvest Cut Flowers Correctly
If you want longer-lasting blooms and healthier, more productive plants, proper harvesting matters more than most growers realize. This post breaks down common flower harvesting mistakes and explains …
Garden Soil vs Potting Mix: Which Should I Use?
I’ll never forget, as a kid I had gotten a free packet of coleus seeds and was so excited to grow them! I went outside and filled up a four inch pot with soil from the garden, planted the seeds,…
It’s Soil, Not Dirt!
It’s the foundation of every garden, yet the part we overlook the most: it’s beneath our feet every day, easy to ignore, but impossible to replace. People build entire careers studying it, and spend…
How Do I Know Which Flowers To Grow?
Are you trying to choose which flowers to grow? We’ll be honest – it’s probably one of the hardest decisions to make because there are so many amazing blooms to choose from! If you are…
So You Want to Grow Cut Flowers
No matter why you want to grow cut flowers, there is always an awesome reason to add a little color to your garden! You might be wondering what we mean when we say “cut flowers” – aren’t any flowers…
How to Make a Christmas Wreath in 7 Easy Steps
So you’ve seen all of the beautiful and unique holiday wreaths around your neighborhood, local shops, and Pinterest, and thought to yourself, “I can make that”. Good news! You totally can!! We’re…
Bright Summer Wedding with LEGO Flowers!
We’ve had a lot of creative ideas from our couples over the years, but this is the only wedding we’ve done (so far!) that mixes our farm grown blooms with LEGO flowers!! Meet the LEGO Couple Brett +…
Summer Love at the Chesapeake Bay Maritime Museum
What’s better than a Chesapeake Bay Maritime Museum wedding in late summer? Not much, to be honest… Emily + Jonathan’s wedding day was kinda perfect! Planned by Sara Reynolds Events, the entire day…
Wedding Flowers at Brittland Estates
Looking for a gorgeous venue for up to 400 guests with sweeping hills overlooking the Chester River, a large historic manor house for you and 40+ of your closest friends, a pool, and multiple…
Annie & Al: A Unique Colorful Wedding
Annie and Al’s unique colorful wedding put our skills to the test but we love a challenge! Their springtime wedding at Kent Island Resort was filled with personality. Annie told us, “I need help…