Have you ever wondered what happens before a flower seed arrives in your mailbox? In this episode of *The Flower Files*, we continue our exclusive behind-the-scenes series with the GeoSeed team to uncover the incredible journey every seed takes—from growers around the world to the packets we rely on each season. We explore how seeds are sourced, tested, packaged, and shipped, why some varieties cost more than others, how seed shortages happen, and what growers can do to plan ahead. If you’ve ever wanted a deeper appreciation for the work behind every bloom, this conversation offers an inside look at the people, processes, and expertise that help make every growing season possible.

We’re digging into the world of seeds with the team behind Park Seed, GeoSeed, and Twilley. From hard-to-find cut flower varieties to plugs, liners, catalogs, and industry trends, this conversation is packed with insight for flower farmers, gardeners, and growers.

When most people think of pollinators, they picture honey bees. But some of the most important pollinators in our gardens are native bees, hoverflies, beetles, moths, bats, and even birds. In this episode of The Flower Files, we explore why pollinator conservation is about much more than flowers—and how creating habitat may be the single most important thing we can do to support biodiversity.

Weeds are often viewed as the enemy of a beautiful flower farm, but they can reveal valuable information about soil health, growing conditions, and management practices. In this episode of The Flower Files, we walk through our fields to discuss the weeds we encounter, the suppression techniques we rely on, and the lessons we’ve learned through years of trial and error.