Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!

Listen to it now!

Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Phone Frame with Liza, Amber and Lizzy sitting on a porch discussing the podcast

Recently on the Podcast

Episode 100: What It’s Like To Do 100 Podcast Episodes

Episode 100: What It’s Like To Do 100 Podcast Episodes

In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scenes of their podcasting journey. From unexpected fan-favorite topics to learning how to grow a brand beyond the mic, this episode is packed with honest insights, future plans, and a lot of laughter. Dive into what it really takes to podcast from a flower farm.

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Episode 97: Wedding Trends for 2026– What are we seeing?

Episode 97: Wedding Trends for 2026– What are we seeing?

The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’s couples are rethinking tradition.

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Episode 95: How do I Set Goals for my Garden

Episode 95: How do I Set Goals for my Garden

This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.

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Trending Episodes

How to Stand Out: Cut Flowers at Market

Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.

Soil Secrets: How to Build Healthy Soil Beds

Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

Got a story worth blooming?

We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.

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