The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
Recently on the Podcast
Episode 100: What It’s Like To Do 100 Podcast Episodes
In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scenes of their podcasting journey. From unexpected fan-favorite topics to learning how to grow a brand beyond the mic, this episode is packed with honest insights, future plans, and a lot of laughter. Dive into what it really takes to podcast from a flower farm.
Episode 99: Starting Late, Starting Small, or Starting Over In the Garden Is All Okay
Let’s get real and talk about the beauty (and the power) of starting late, starting small, or starting over. No matter where you are in your gardening journey, you are not behind! You’re simply beginning where you are, and that’s enough.
Episode 98: How to Make my Wedding More Me – Turning Your Ideas Into Reality
Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flower Files episode, experience designer Julie Comfort shares how to go from vague vibes to a lived-in, immersive guest experience—one that’s not just beautiful but personal and unforgettable.
Episode 97: Wedding Trends for 2026– What are we seeing?
The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’s couples are rethinking tradition.
Episode 96: Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)
When you're staring down a stack of seed catalogs or scrolling endlessly through dreamy garden inspiration, it’s easy to feel overwhelmed by the choices. In this episode of The Flower Files, we (Liza Goetz and Kenley) take you behind the scenes to answer one of the...
Episode 95: How do I Set Goals for my Garden
This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
Got a story worth blooming?
We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.
Love the podcast?
You’ll also love our blog
So You Want to Grow Cut Flowers
No matter why you want to grow cut flowers, there is always an awesome reason to add a little color to your garden! You might be wondering what we...
How to Make a Christmas Wreath in 7 Easy Steps
So you've seen all of the beautiful and unique holiday wreaths around your neighborhood, local shops, and Pinterest, and thought to yourself, "I can...
Bright Summer Wedding with LEGO Flowers!
We’ve had a lot of creative ideas from our couples over the years, but this is the only wedding we’ve done (so far!) that mixes our farm grown...
Summer Love at the Chesapeake Bay Maritime Museum
What’s better than a Chesapeake Bay Maritime Museum wedding in late summer? Not much, to be honest… Emily + Jonathan’s wedding day was kinda...
Being Your Kent Island Resort Florist
An Eastern Shore wedding can bring to mind many different styles, locations, and backdrops. Conveniently, all of them can be found ready to host you...
Wedding Flowers at Brittland Estates
Looking for a gorgeous venue for up to 400 guests with sweeping hills overlooking the Chester River, a large historic manor house for you and 40+ of...














