Spring garden clean-up can do more harm than good when it’s done too early. Here’s what to trim,…
Season 3
Episode 110: Market Booth Magic: How We Stop Shoppers in Their Tracks
A beautiful product is not always enough to make shoppers stop. In this episode of The Flower Files,…
Episode 109: Farmers Market Politics: Things You Never Thought of and How to Survive
Selling at a farmers market is about more than showing up with beautiful flowers. From booth placeme…
Episode 108: How to Create a Brand for your Business
In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdal…
Episode 107: What Soil Tests Actually Tell You
A soil test is more than a sheet of numbers! It is a decision-making tool that helps us understand w…
Episode 106: Soil Myths That Are Costing You Blooms
In Episode 106 of The Flower Files, we dig into the soil myths that may be quietly costing you bloom…
Episode 105: From Seed Bed to Sales Floor: The Journey of a Flower
Want to turn your flower garden into a reliable income stream? In this episode of The Flower Files,…
Episode 104: From Ring To Plan: How To Start Planning Your Wedding
Newly engaged and wondering where to begin? In this episode of The Flower Files, we break down how t…
Episode 103: All About Composting – What If Our Best Flowers Start With What We Throw Away?
From aerated static piles to pathogen reduction temperatures, we explore how commercial composting w…
Episode 102: What Does It Mean to Amend Your Soil?
Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this ep…
Episode 101: I’m Engaged! Questions to Ask Your Florist
Wedding flowers affect your timeline, stress level, and entire guest experience — but they’re on…
Episode 100: What It’s Like To Do 100 Podcast Episodes
In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scene…
Episode 99: Starting Late, Starting Small, or Starting Over In the Garden Is All Okay
Let’s get real and talk about the beauty (and the power) of starting late, starting small, or starti…
Episode 98: How to Make my Wedding More Me – Turning Your Ideas Into Reality
Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flow…
Episode 97: Wedding Trends for 2026– What are we seeing?
The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures t…
Episode 96: Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)
When you're staring down a stack of seed catalogs or scrolling endlessly through dreamy garden...
Episode 95: How do I Set Goals for my Garden
This episode of The Flower Files is your permission slip to stop guessing and start growing with cla…
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