Podcast

Protecting Your Skin While Living Life Outdoors: A Conversation with Dermatology PA Christina Da Leon

Protecting Your Skin While Living Life Outdoors: A Conversation with Dermatology PA Christina Da Leon

If your work or hobbies keep you outside, your skin is working overtime. In this episode of The Flower Files, we sit down with dermatology physician assistant Christina Da Leon to discuss skin cancer prevention, sunscreen myths, skincare trends, scalp health, and simple ways to protect your skin without sacrificing time outdoors. Whether you’re a gardener, farmer, florist, or simply someone who loves sunshine, this conversation is packed with practical advice that can help you care for your body’s largest organ.

Episode 117: Starting a Business With a Tax Pro

Episode 117: Starting a Business With a Tax Pro

In Episode 117 of The Flower Files, Liza Goetz talks with Shannon Everhart of The Tax Chick about the financial side of growing a creative business. From tax write-offs and receipt tracking to cash flow, flower pricing, owner pay, and scaling wisely, this episode helps flower farmers, florists, and small business owners understand the numbers behind a profitable business.

Episode 116: Real Talk With An Accountant About How To Navigate Start-Up Of A Business

Episode 116: Real Talk With An Accountant About How To Navigate Start-Up Of A Business

Listen as Liza sits down with Shannon Everhart, enrolled agent and small business financial guide, to talk about the foundational money pieces every business owner needs to understand. From choosing a business name and reporting income to keeping receipts, separating business funds, understanding LLCs and S corps, and charging what we’re worth, this episode is full of practical advice for anyone starting or growing a small business.

Episode 108: How to Create a Brand for your Business

Episode 108: How to Create a Brand for your Business

In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdale to talk about what it really takes to create a brand for your business. From niche strategy and storytelling to websites, video, and social media, this conversation breaks branding down into practical steps small business owners can use right away.