Weddings + Florist Life

Newly engaged and wondering where to begin? In this episode of The Flower Files, we break down how to start planning your wedding — from choosing your vibe to hiring vendors and avoiding decision fatigue.

Wedding flowers affect your timeline, stress level, and entire guest experience — but they’re one of the least understood vendor categories. Here are 11 essential questions to ask your wedding florist before signing anything!

Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flower Files episode, experience designer Julie Comfort shares how to go from vague vibes to a lived-in, immersive guest experience—one that’s not just beautiful but personal and unforgettable.

The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’s couples are rethinking tradition.

In this episode of The Flower Files, we share everything you need to know to make lush, natural holiday wreaths that are full of texture, fragrance, and festive cheer. Whether you’re a first-time DIYer or seasoned wreath maker, these tips from Wildly Native Flower Farm will help you create something truly beautiful this season.

Funeral flowers carry more than beauty—they carry meaning. In this heartfelt episode, we share real stories from the floral shop, discuss cultural and historical traditions, and offer ideas for creating deeply personal memorial arrangements.

Behind every bouquet is a story—but some are wilder than others. In this episode of The Flower Files, we follow Liza and her crew through sprained ankles, unmarked farm lanes, and one very determined goat. Delivery isn’t just logistics—it’s an adventure.

Wedding florals aren’t just pretty—they’re personal. In this episode of The Flower Files, Liza of Wildly Native Flower Farm shares how thoughtful details, seasonal blooms, and a seamless booking process create unforgettable floral experiences.

Wildflower foraging brings raw, organic beauty to floral design—but it comes with responsibilities. From identifying blooms like Queen Anne’s Lace to avoiding chiggers and staying legal, here’s everything florists need to know about harvesting from the wild.

Is your floral design truly sustainable, or just dressed up to look that way? In this powerful episode, Liza Goetz of Wildly Native Flower Farm exposes the not-so-pretty side of the flower industry and shares actionable tips to design more responsibly—from sourcing locally to ditching floral foam for good.

In Episode 58 of The Flower Files Podcast, Liza and Lizzie tackle the age-old debate: clippers vs. knives for cutting flowers. From the science of stem cuts to funny flower farm fails, this episode is packed with practical advice and real talk for florists and flower lovers alike.

Tired of wilting flowers just days after bringing them home? In this episode of The Flower Files, Lizzie from Wildly Native Flower Farm shares pro florist secrets on how to make cut flowers last longer using simple, natural methods. Learn how harvest timing, vase prep, and daily care can keep your blooms fresh for up to two weeks — no flower food required.

Greens are more than just fillers in floral design—they provide structure, depth, and texture. Whether you’re a florist, flower farmer, or just love arranging blooms, understanding how to select and use the right greens can transform your creations. From the classic eucalyptus to foraged treasures like ninebark and viburnum, this guide dives into the best greenery options, trending styles, and expert tips from The Flower Files podcast. Explore how to make your arrangements more balanced, lush, and captivating with the perfect greens.

Floral design is more than just arranging beautiful flowers—it’s about structure, stability, and sustainability. In this episode of The Flower Files, Lizzie Lou shares expert insights on the essential tools and techniques that ensure floral installations remain secure and visually stunning. From floral wire to eco-friendly alternatives, discover the secrets behind breathtaking arrangements!

As a wedding florist, every client interaction is more than just a business transaction—it’s an opportunity to connect, understand their love story, and bring their vision to life. In this episode of The Flower Files, we dive into the art of meaningful conversations with brides, from asking the right questions to handling budget discussions with ease. Learn how to shift from “selling” to “understanding,” create a stress-free planning experience, and build lasting relationships that go beyond the wedding day.

Ever wondered how to break into the wedding industry as a florist? At Wildly Native Flower Farm, we’ve turned our love for flowers into a thriving wedding floral business. From our humble beginnings to navigating the complexities of the industry, we’re sharing our journey, lessons learned, and tips to help you grow your own floral business. Dive in to discover actionable advice, real-life stories, and the beauty of building a dream with flowers!

Wreath making kicks off our holiday season in this episode of The Flower Files. From learning the art of building wreaths to sharing our own creative experiences (and a few mishaps along the way), we’re diving into the festive spirit. Get tips on making your own unique wreaths, the best greenery to use, and some cozy inspiration to get you in the holiday mood.

After months (or years) of meticulous planning, the wedding day comes and goes in the blink of an...