There is nothing quite like making your first sale! Whether it is your first flower bouquet,...
Growing + Farming
Episode 114: Toxic vs. Tail-Safe: A Veterinarian Explains Garden and Bouquet Risks
In Episode 114 of The Flower Files, Liza Goetz visits Dr. Maddie Schofield of Chestertown Animal Hospital for a conversation every flower-loving pet owner should hear. From toxic lilies and curious cats to dogs eating green tomatoes, compost, mulch, and mystery plants in the yard, this episode is all about enjoying spring while keeping our animals safe.
Episode 112: Ellen Frost on Local and Sustainable Flowers
In this episode of The Flower Files, we sit down with Ellen Frost, founder of Local Color Flowers, to talk about how local flowers move from farms to florists. We explore floral hubs, wholesale markets, flower education, seasonality, and what the future of the American-grown flower movement could look like.
Episode 111: Spring Clean-Up Of Your Garden: What To Trim And What To Keep
Spring garden clean-up can do more harm than good when it’s done too early. Here’s what to trim, what to leave in place, and how to support pollinators, soil health, and stronger plant growth this season.
Episode 109: Farmers Market Politics: Things You Never Thought of and How to Survive
Selling at a farmers market is about more than showing up with beautiful flowers. From booth placement and pricing pressure to copycats and market dynamics, success often comes down to strategy, professionalism, and understanding how the market really works.
Episode 107: What Soil Tests Actually Tell You
A soil test is more than a sheet of numbers! It is a decision-making tool that helps us understand what our soil can support, what needs attention, and how to make smarter choices for healthier flowers, better stem quality, and stronger yields.
Episode 106: Soil Myths That Are Costing You Blooms
In Episode 106 of The Flower Files, we dig into the soil myths that may be quietly costing you blooms, money, and confidence. From nitrogen-heavy fertilizer to compost overload and drainage issues, this episode breaks down what is really happening below the surface and how to grow with more intention.
Episode 105: From Seed Bed to Sales Floor: The Journey of a Flower
Want to turn your flower garden into a reliable income stream? In this episode of The Flower Files, we walk through the entire system—from planning your seed beds and building a sales mix to harvesting, bouquet recipes, and beginner-friendly sales channels. If you’ve ever grown beautiful flowers but struggled to actually sell them, this guide is for you.
Episode 103: All About Composting – What If Our Best Flowers Start With What We Throw Away?
From aerated static piles to pathogen reduction temperatures, we explore how commercial composting works and why compost is one of the most powerful tools for building healthy soil.
Episode 102: What Does It Mean to Amend Your Soil?
Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this episode, we explain organic matter, minerals, nutrient amendments, and compost so you can stop guessing and start growing with confidence.
Episode 99: Starting Late, Starting Small, or Starting Over In the Garden Is All Okay
Let’s get real and talk about the beauty (and the power) of starting late, starting small, or starting over. No matter where you are in your gardening journey, you are not behind! You’re simply beginning where you are, and that’s enough.
Episode 96: Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)
When you're staring down a stack of seed catalogs or scrolling endlessly through dreamy garden...
Episode 95: How do I Set Goals for my Garden
This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.
Episode 94: How to Make Changes as a Flower Farm
This season isn’t about grand resolutions—it’s about choosing smaller shifts that lead to bigger growth. In this episode, we reflect on what worked, what we’re letting go of, and how we’re making space for more intention, creativity, and connection on the farm.
Episode 88: More Petals, Less Panic: How to Grow Without Melting Down
Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scale Up Exec, to unpack what sustainable growth really looks like.
Episode 84: Why Eucalyptus Wins: History, Growing Tips, and Design Uses
From spa showers to wedding arches, eucalyptus does it all. In Episode 84 of The Flower Files, we share why it’s one of our favorite plants—exploring its rich history, how to grow it, and the best varieties for floral design and everyday enjoyment.
Episode 82: Starting a Flower Farm: Is the Life You Want Hidden in a Handful of Blooms?
We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we never saw coming. It all starts with one small step.
Episode 74: Confessions of Accidental Plant Killers
We’re professional growers — and yes, we’ve still killed our fair share of houseplants. In Episode 74 of The Flower Files, we share hilarious plant fails, the chaos of mixing plants and pets, and our go-to tips for keeping your leafy friends alive. Whether you’re a total beginner or a recovering plant killer, we’ve got ideas for easy plants to start with and advice to help you grow your confidence (and your collection).
Episode 73: Flower Farmers: It’s a Real Job
If you think flower farming is just frolicking through fields in flowy dresses, think again. In Episode 73 of The Flower Files, we pull back the curtain on what our days really look like — 5:30 AM harvests, duct-taped pant legs to keep out ticks, planning wedding color palettes over a year in advance, and occasionally dodging cicada killers in the zinnia patch.
Episode 69: Edible Florals: What Flowers Can I Eat From My Garden
Edible flowers aren’t just pretty — they’re powerful. From garnishing cocktails to topping wedding cakes, culinary blooms offer color, flavor, and endless creativity. In this episode of The Flower Files, Liza Goetz shares expert tips for growing edible florals and turning them into profit (and pleasure).
Episode 66: Wet Your Plants: An Honest Discussion About Irrigation
Irrigation may not be glamorous, but it’s the backbone of every successful garden or flower farm. In this episode of The Flower Files, Liza breaks down the real-world challenges of watering everything from backyard beds to full production fields—and shares flower garden irrigation tips that actually work. From choosing the right hose or drip tape to setting up smart watering schedules and avoiding mildew and root rot, this guide will help you water with confidence. Whether you’re hand-watering seedlings or managing zones with timers and drip systems, learn how to keep your flowers healthy, your workflow efficient, and your plants—well—wet (in the good way).
Episode 65: Hot Plants, Cool Tips: A Florist’s Guide to Summer Gardening
If your summer garden looks a little crispy, don’t worry—you’re not alone. In this episode of The Flower Files, we’re diving into practical, florist-approved summer gardening tips to help your blooms survive and thrive. From watering best practices and mulch dos and don’ts to managing heat-loving pests and choosing the right flowers for hot weather, this guide is packed with real-life fixes to keep your flowers healthy and vibrant. Whether you’re a backyard gardener or professional grower, these insights will help you beat the summer stress and enjoy lush, colorful blooms all season long.
Episode 64: A Deep Dive Into Peonies
Thinking about growing peonies? This in-depth guide walks you through everything you need to know—from choosing the right type of peony to planting, supporting heavy blooms, preventing disease, and designing breathtaking floral arrangements. Whether you’re a backyard gardener or a budding flower farmer, discover expert insights on how to grow healthy, vibrant peonies that can last for decades and become one of your most profitable crops. We also bust common myths, share storage and harvesting tips, and even dive into the fun of edible peonies and floral mishaps. If peonies are on your radar, this is the guide you need.
Episode 63: Get Ready for the Weeds: Comparing Mulch, Fabric and More!
Weeds creeping into your flower beds? In this episode of The Flower Files, Liza and Kenley unpack their favorite methods—like mulching, smart tools, and even tarping—to help you reclaim your garden. Whether you’re a backyard grower or a flower farmer, these tips will help you weed less and bloom more.
Episode 60: Harvesting Flowers: When to Cut for Peak Bloom
Knowing when to harvest your flowers can make all the difference in keeping your blooms fresh, vibrant, and long-lasting. From peonies to poppies, learn the best techniques for cutting at peak bloom with expert advice from Wildly Native Flower Farm.

























