Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this episode, we explain organic matter, minerals, nutrient amendments, and compost so you can stop guessing and start growing with confidence.
Podcast
Episode 101: I’m Engaged! Questions to Ask Your Florist
Wedding flowers affect your timeline, stress level, and entire guest experience — but they’re one of the least understood vendor categories. Here are 11 essential questions to ask your wedding florist before signing anything!
Episode 100: What It’s Like To Do 100 Podcast Episodes
In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scenes of their podcasting journey. From unexpected fan-favorite topics to learning how to grow a brand beyond the mic, this episode is packed with honest insights, future plans, and a lot of laughter. Dive into what it really takes to podcast from a flower farm.
Episode 99: Starting Late, Starting Small, or Starting Over In the Garden Is All Okay
Let’s get real and talk about the beauty (and the power) of starting late, starting small, or starting over. No matter where you are in your gardening journey, you are not behind! You’re simply beginning where you are, and that’s enough.
Episode 98: How to Make my Wedding More Me – Turning Your Ideas Into Reality
Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flower Files episode, experience designer Julie Comfort shares how to go from vague vibes to a lived-in, immersive guest experience—one that’s not just beautiful but personal and unforgettable.
Episode 97: Wedding Trends for 2026– What are we seeing?
The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’s couples are rethinking tradition.
Episode 96: Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)
When you're staring down a stack of seed catalogs or scrolling endlessly through dreamy garden...
Episode 95: How do I Set Goals for my Garden
This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.
Episode 94: How to Make Changes as a Flower Farm
This season isn’t about grand resolutions—it’s about choosing smaller shifts that lead to bigger growth. In this episode, we reflect on what worked, what we’re letting go of, and how we’re making space for more intention, creativity, and connection on the farm.
Episode 93: Our Year In Bloom – Spotify does it, why shouldn’t we?
As the year comes to a close, this flower farming podcast reflects on growth, challenges, and lessons learned at Wildly Native Flower Farm—one petal, one season at a time.
Episode 92: Wed Society Unveiling Night: What it was like to be there for the first one!
A curated wedding vendor event in Delaware became a powerful reminder of what makes the industry thrive: connection, creativity, and community. From edible floral garnishes and hand-calligraphed name tags to real conversations between florists and planners, the Wed Society Unveiling redefined what a networking night can be. This behind-the-scenes look captures the beauty of intentional gatherings that prioritize craft over clout—and collaboration over competition.
Episode 91: Inside the World’s Most Precious Spice: Growing, Harvesting, and Using Saffron
In this episode of The Flower Files, host Liza Getz chats with saffron expert Khalil Khatri about the art and science behind growing, harvesting, and using the world’s most luxurious spice. Whether you’re curious about saffron’s medicinal uses or want to try growing it yourself, this conversation will leave you inspired—and informed.
Episode 90: A Simple Money System Discussion with the Budget Besties Team
Liza chats with The Budget Besties about creating a simple, stress-free budgeting system for florists and creative entrepreneurs. Learn how to build money habits that support your business and your life — without spreadsheets, shame, or financial overwhelm.
Episode 89: Building Lush, Natural Holiday Wreaths
In this episode of The Flower Files, we share everything you need to know to make lush, natural holiday wreaths that are full of texture, fragrance, and festive cheer. Whether you’re a first-time DIYer or seasoned wreath maker, these tips from Wildly Native Flower Farm will help you create something truly beautiful this season.
Episode 88: More Petals, Less Panic: How to Grow Without Melting Down
Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scale Up Exec, to unpack what sustainable growth really looks like.
Episode 87: Wed Society Lookbook: Print Isn’t Dead, It’s Your Wedding Superpower
In a digital-first world, the wedding industry is rediscovering the magic of print. In this episode, we chat with Wed Society Delaware about their stunning Book of Weddings, the value of local vendor collaboration, and why print just might be your secret wedding planning superpower.
Episode 86: All About Elderberries: A Talk with Heartland Elderberry Farms
In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.
Episode 85: Funeral Flowers: Meaning, Memories, and Modern Traditions
Funeral flowers carry more than beauty—they carry meaning. In this heartfelt episode, we share real stories from the floral shop, discuss cultural and historical traditions, and offer ideas for creating deeply personal memorial arrangements.
Episode 84: Why Eucalyptus Wins: History, Growing Tips, and Design Uses
From spa showers to wedding arches, eucalyptus does it all. In Episode 84 of The Flower Files, we share why it’s one of our favorite plants—exploring its rich history, how to grow it, and the best varieties for floral design and everyday enjoyment.
Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand
Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.
Episode 82: Starting a Flower Farm: Is the Life You Want Hidden in a Handful of Blooms?
We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we never saw coming. It all starts with one small step.
Episode 81: The Breaking Point: When Success Costs Too Much
In this episode of The Flower Files, wellness advocate Lindsay Crick opens up about the cost of chasing passion without boundaries. From pop-up fitness classes to running three studios, Lindsay’s journey offers a deeply honest look at burnout in entrepreneurship and the power of choosing yourself.
Episode 80: Flowers, Farms, and Female Cycles: Nature’s Perfect Rhythms
In this inspiring episode of The Flower Files, Liza Goetz explores the powerful connection between farming seasons and menstrual cycles. With guest Alex from The Agenda, they discuss how aligning work with your body’s natural rhythm can help you thrive—on the farm, in business, and in life.
Episode 79: When Flowers Become Medicine: A Gardener’s Mental Health Journey
When flowers become medicine, the garden becomes more than just a hobby—it becomes healing. In this vulnerable episode of The Flower Files, Lizzie Frey shares how gardening taught her to slow down, let go, find joy in small moments, and reconnect with herself and others. It’s a beautiful reminder that, sometimes, all we need is one bloom to feel whole again.
Episode 78: Preserving Your Flowers in Resin: Chatting with Andrea Cole about How to Preserve Your Bouquet
Blog Excerpt: Fresh flowers fade, but preserved blooms last a lifetime. In this episode of The Flower Files, Liza Goetz chats with preservation artist Andrea Cole about the artistry and science of turning fleeting bouquets into timeless keepsakes.