The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
Recently on the Podcast
Episode 52: Floral Greens: How to Select the Types & Why We Love Them
Greens are more than just fillers in floral design—they provide structure, depth, and texture. Whether you’re a florist, flower farmer, or just love arranging blooms, understanding how to select and use the right greens can transform your creations. From the classic eucalyptus to foraged treasures like ninebark and viburnum, this guide dives into the best greenery options, trending styles, and expert tips from The Flower Files podcast. Explore how to make your arrangements more balanced, lush, and captivating with the perfect greens.
Episode 51: Hardest Flowers to Grow and Why We Still Love Them
Not all flowers are easy to grow! In this episode of The Flower Files, we discuss the most challenging flowers to cultivate, from finicky germination to high-maintenance care. Whether you’re a beginner or a seasoned grower, learn which blooms require extra attention and why some flowers might not be worth the effort.
Episode 50: Mechanics of Building: Tips and Tricks
Floral design is more than just arranging beautiful flowers—it’s about structure, stability, and sustainability. In this episode of The Flower Files, Lizzie Lou shares expert insights on the essential tools and techniques that ensure floral installations remain secure and visually stunning. From floral wire to eco-friendly alternatives, discover the secrets behind breathtaking arrangements!
Episode 49: How to Start a Flower Farm
Curious about starting a flower farm? We share our journey from hobbyists to full-time flower farmers, including lessons learned, business tips, and a free flower farming guide. Our experience highlights the importance of careful planning, sustainability, and adapting to market demands. From overcoming weather challenges to scaling up and expanding into floral design, we cover what it truly takes to succeed in this industry. Whether you’re looking to start small or go all in, our insights will help guide your flower farming journey.
Episode 48: Talking to Brides as a Business Owner
As a wedding florist, every client interaction is more than just a business transaction—it’s an opportunity to connect, understand their love story, and bring their vision to life. In this episode of The Flower Files, we dive into the art of meaningful conversations with brides, from asking the right questions to handling budget discussions with ease. Learn how to shift from “selling” to “understanding,” create a stress-free planning experience, and build lasting relationships that go beyond the wedding day.
Episode 47: Breaking into the Wedding Industry with Flowers
Ever wondered how to break into the wedding industry as a florist? At Wildly Native Flower Farm, we’ve turned our love for flowers into a thriving wedding floral business. From our humble beginnings to navigating the complexities of the industry, we’re sharing our journey, lessons learned, and tips to help you grow your own floral business. Dive in to discover actionable advice, real-life stories, and the beauty of building a dream with flowers!
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
Got a story worth blooming?
We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.
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