The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
Recently on the Podcast
Episode 86: All About Elderberries: A Talk with Heartland Elderberry Farms
In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.
Episode 85: Funeral Flowers: Meaning, Memories, and Modern Traditions
Funeral flowers carry more than beauty—they carry meaning. In this heartfelt episode, we share real stories from the floral shop, discuss cultural and historical traditions, and offer ideas for creating deeply personal memorial arrangements.
Episode 84: Why Eucalyptus Wins: History, Growing Tips, and Design Uses
From spa showers to wedding arches, eucalyptus does it all. In Episode 84 of The Flower Files, we share why it’s one of our favorite plants—exploring its rich history, how to grow it, and the best varieties for floral design and everyday enjoyment.
Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand
Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.
Episode 82: Starting a Flower Farm: Is the Life You Want Hidden in a Handful of Blooms?
We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we never saw coming. It all starts with one small step.
Episode 81: The Breaking Point: When Success Costs Too Much
In this episode of The Flower Files, wellness advocate Lindsay Crick opens up about the cost of chasing passion without boundaries. From pop-up fitness classes to running three studios, Lindsay’s journey offers a deeply honest look at burnout in entrepreneurship and the power of choosing yourself.
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
Got a story worth blooming?
We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.
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