

The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics... depending on where the season takes us!
Recently on The Flower Files
We're currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 129: The Business Of Big Flowers An Honest Conversation With Sarah Campbell
Sarah Campbell of Intrigue Designs has built a career most florists dream about: large-scale installations, a Netflix competition, workshops and retreats around the world. But what struck me most in this conversation was how openly she talked about the parts nobody posts. Burnout. Pricing that nobody can quite figure out. Teaching an assistant to cut chicken wire on camera. This one is worth your time.
Episode 128: The 20% of Flower Farming That Makes 80% of Your Profit
Roughly 80% of your results come from 20% of your effort. It is not an exact mathematical rule, it is a mindset for figuring out what actually moves the needle. In Episode 128, I’m walking through how this changed the way I look at our farm: which flowers are truly workhorses, which customers drive the revenue, and how much time I have spent on things that felt productive but were not.
Episode 127: Is it a Bug or a Disease?
Every gardener has had that moment. You walk out to your garden, spot holes in the leaves or a patch of yellow, and your stomach drops. But most plant problems are diagnosed backwards, starting with the treatment instead of the question. In Episode 127, I’m walking you through how to read what your plants are actually telling you, so you stop spraying things that never needed to be sprayed.
Episode 126: The Flower Flowers X FLOWRFWD
Most people have never thought about where their flowers come from before they land in a vase. The honest answer surprises almost everyone. In Episode 126 I sat down with Jake Mitchell-Keyser of Flowrfwd, who left a national sales role at a global floral company after realizing he was selling a story that was not quite true. We talked about the 80% number, why local costs more, and what a buyer actually looks for in a farm partner.
Episode 125: It’s Hot, How Do I Water My Plants?
July and August bring the same question every year: how do I water? The honest answer is that most of us are watering too often, too shallowly, and at the wrong time of day. Here’s what we’ve learned after years of watering a working flower farm, plus a hoop house test that shows exactly what shallow watering does to your soil.
Episode 124: Seed Packets: What Does the Stuff on the Back Mean?
Seed packets contain far more than planting instructions—they’re packed with valuable information that can help you become a more successful grower. In this episode of The Flower Files, we explain the terminology behind germination rates, F1 hybrids, pelleted seed, primed seed, days to maturity, and more so you can confidently choose the right seeds for your garden or flower farm.
Trending Episodes
What Are the Hardest Flowers to Grow?
Not all flowers are easy to grow! In this episode of The Flower Files, we discuss the most challenging flowers to cultivate, from finicky germination to high-maintenance care. Whether you’re a beginner or a seasoned grower, learn which blooms require extra attention and why some flowers might not be worth the effort.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

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We're looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.
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You'll also love our blog!
Best Flowers for a Flower Crown and How to Build One
A flower crown has to survive heat, wind, photos, a ceremony, a reception and at least one toddler pulling it off their head. Here is how we build ours, and exactly which flowers we use.
8 Profitable Flowers to Grow for Fresh Sales, Dried Products, and Year-Round Income
The most valuable flower crops do more than produce one fresh harvest. These versatile flowers can be sold as bouquet ingredients, dried flowers, decorative seed pods, wreath materials, craft supplies, and other value-added products. Here are eight of our favorite crops for extending the selling season and creating year-round flower farm revenue.
Wedding Floral Supply Chain Logistics From Farm to Venue
Fresh wedding flowers look effortless once they are placed on the ceremony arch, but behind every beautiful bloom is a massive logistical puzzle. Take a deep dive behind the scenes into the exact wedding floral supply chain logistics required to get delicate flowers safely from our farm to your venue.
Weed Control for Flower Farms: 8 Proven Methods We Use at Wildly Native Flower Farm
Every flower farmer fights weeds. The secret isn’t creating a weed-free farm, it’s creating systems that keep weeds manageable. Here’s a look at the weed control methods we use at Wildly Native Flower Farm, what works, what doesn’t, and the lessons we’ve learned along the way.
How to Start Growing Cut Flowers, Even If You’re Starting Small
Want to start growing cut flowers but not sure where to begin? This beginner-friendly guide walks through what cut flowers are, how to choose your first varieties, where to plant them, and what to know about sunlight, spacing, soil, harvesting, and starting small.
Top Mistakes New Cut Flower Growers Make
Growing cut flowers takes more than planting pretty blooms. From spacing and succession planting to harvesting, greens, sales planning, and finding your grower community, these common mistakes can make or break your season. Here’s what new cut flower growers should know before they plant.

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