Episode 16: Tales from Tidewater Inn

Episode 16 Title Image of Liza in the flower field smiling looking down from the camera

Ever find yourself biting your tongue at the glossy perfection of social media event showcases?

Well, not on my watch. Settle in as Liza, your seasoned florist confidante, whisk you away to the charming Tidewater Inn for a wedding that’s as real as it gets. No filters, just raw behind-the-velvet-curtain accounts of a budget-conscious bride who dared to mix faux with fresh. And if the aroma of a mac and cheese bar coupled with the scent of fresh bread doesn’t quite do it for you, the tales of kitchen chaos just might. 

This solo episode strips back the layers of the event floristry world, revealing the kind of adaptability and creativity you won’t find on Pinterest. From the initial jitters to the last floating candle, I’ll take you on a journey through the trials and triumphs of piecing together an intimate celebration. You won’t find any guests here, just me and the true tales of table layouts, bridal bouquets doubling as centerpieces, and communication triumphs that turned potential mishaps into memorable successes. It’s a story that proves sometimes, the most beautiful moments are the ones that aren’t perfectly polished.

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Episode 88: More Petals, Less Panic: How to Grow Without Melting Down

Episode 88: More Petals, Less Panic: How to Grow Without Melting Down

Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scale Up Exec, to unpack what sustainable growth really looks like.
From identifying your strengths and letting go of what’s draining you, to testing new product ideas and preparing for potential acquisitions, this conversation gave us a roadmap we wish we had years ago. Whether you’re dreaming of your first hire, launching a new product like our Petal Pantry, or just trying to keep the chaos in check, this episode is packed with actionable advice and heartfelt encouragement.
If you’re ready to grow your business without losing your love for it, this one’s for you.

Episode 87: Print Isn’t Dead, It’s Your Wedding Superpower

Episode 87: Print Isn’t Dead, It’s Your Wedding Superpower

In a digital-first world, the wedding industry is rediscovering the magic of print. In this episode, we chat with Wed Society Delaware about their stunning Book of Weddings, the value of local vendor collaboration, and why print just might be your secret wedding planning superpower.

Episode 86: Elderberries, Bees, and Better Syrup

Episode 86: Elderberries, Bees, and Better Syrup

In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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