In Episode 71 of The Flower Files, we’re getting honest about what makes a product launch flop—or fly. From behind-the-scenes storytelling to authentic urgency, here’s how we’ve learned to launch with strategy and soul.
Business + Marketing
Episode 57: How to Stand Out: Cut Flowers at Farmers Market
In How to Stand Out: Cut Flowers at Market, Liza and Renee of Wildly Native Flower Farm spill their best tips for making a splash at the farmer’s market. Learn how to create a visually striking booth, engage customers with ease, and keep your flowers fresh—even in the summer heat.
Episode 55: Day in the Life of a Flower Farmer
Spring is the busiest—and most magical—season on the flower farm. In this episode of The Flower Files, we walk through a typical day in the life of our team at Wildly Native Flower Farm. From 5:30 AM wake-up calls to messy tulip harvests and spreadsheet overload, here’s what it really looks like behind the blooms.
Episode 43: Goal Setting: This Year in Review
As we close out 2024, Episode 43 of The Flower Files takes a thoughtful look back at the year while setting flexible and inspiring goals for 2025. From lessons in personal growth to exciting plans for the upcoming gardening season, this episode is all about progress, reflection, and embracing change. Plus, don’t miss the launch of our free 2025 Garden Goals Planner to help you cultivate your best year yet!
Episode 34: Wedding Florist, Flower Farmer, Or Florist Shop: Which Floral Career Matches Your Style?
If you’ve ever dreamed of a career surrounded by flowers, you’ve probably wondered which floral...
Episode 30: Instagram Roulette
Instagram is packed with jaw-dropping wedding florals—but are they actually attainable? In this episode of The Flower Files, we take a behind-the-scenes look at viral designs and what it takes to recreate them in the real world. Spoiler alert: it’s a lot more chicken wire than you think.
Episode 28: Escaping the Classroom
After 14 years as a high school agriculture teacher, I reached a point where I knew it was time...
Episode 26: Let’s Get Published in a Magazine with Jenn Quinn
Ever found yourself staring at a photograph, wondering about the story behind the smile or the...
Episode 24: Navigating the Aisles: Wedding Planning with Sara Reynolds
When serenity meets the storm beneath the surface, it's all in a day's work for Sarah Reynolds,...
Episode 10: The Art of Weaving SEO and Web Design with CJ Price
“And that's kind of when I like to come in. I don't like building five page websites that are just...
Episode 8: Behind the Blooms: Unraveling the Floral Industry with Coleen Fitz
“The key to being successful in this industry, is being flexible.” - Coleen Fitzpatrick An...
Episode 7: So we Planted some Flowers; Now what?
“It’s like the next storm could take the whole row out and that's my income.” - Amber Edwards When...
Episode 6: Flower Farmer Reality
“It’s like the next storm could take the whole row out and that's my income.” - Amber Flower...
Episode 5: From Field to Photo: Getting from Point A to Point B with Flowers
Imagine the first light of dawn breaking over a family-owned farm, where the promise of new blooms...
Episode 3: Cultivating Passions: The Art and Earth of Flower Farming with Liza from Wildly Native
An Early Riser Step into the green haven where early mornings are for cutting flowers and nights...
Episode 1: Sprouting Social Media: The Journey of a Flower Farmer
“I started out just wanting to grow flowers” - Liza In this episode, we talk about the realities...
Episode 2: Navigating Event Planning: Insights from Carlos Lopez
“I think it's essential to be able to provide and to be able to create the core essence of...