Business + Marketing

In Episode 75 of The Flower Files, we chat with Westerlay Orchids president Tuan Overgaag about building one of the largest orchid operations in the U.S. From his family’s Dutch greenhouse beginnings to producing over 4 million orchids a year in California, Tuan shares how sustainability, core values, and smart scaling fuel the business. Whether you’re growing a single Phalaenopsis on your windowsill or dreaming of a commercial greenhouse, this episode offers inspiration — and practical advice — for making your floral dreams a reality.

In Episode 73 of The Flower Files, we get real about what it means to be your own boss. From financial fears to freedom and fulfillment, this one’s for anyone navigating the messy middle of building something that matters.

In Episode 71 of The Flower Files, we’re getting honest about what makes a product launch flop—or fly. From behind-the-scenes storytelling to authentic urgency, here’s how we’ve learned to launch with strategy and soul.

As we close out 2024, Episode 43 of The Flower Files takes a thoughtful look back at the year while setting flexible and inspiring goals for 2025. From lessons in personal growth to exciting plans for the upcoming gardening season, this episode is all about progress, reflection, and embracing change. Plus, don’t miss the launch of our free 2025 Garden Goals Planner to help you cultivate your best year yet!

After 14 years as a high school agriculture teacher, I reached a point where I knew it was time...

Ever found yourself staring at a photograph, wondering about the story behind the smile or the...

“And that's kind of when I like to come in. I don't like building five page websites that are just...