In the floral world, emotion, beauty, and connection are at the heart of every bouquet — and that’s exactly why customer reviews are more than just kind words. They’re marketing gold. In Episode 76 of The Flower Files, Liza Goetz dives into the often awkward,...
In Episode 75 of The Flower Files, we sit down with Tuan Overgaag, president of Westerlay Orchids, for an inspiring conversation about growing orchids under glass. From Dutch family roots to producing over 4 million orchids a year in Carpinteria, California, Tuan...
When it comes to houseplants for beginners, we’ve made every mistake in the book — overwatering, underwatering, giving too much sun, too little sun… you name it. Even as real life flower farmers, we’ve had our share of crispy leaves and droopy stems. In Episode 74 of...
This week’s episode of The Flower Files got a little more personal. We’re talking about what it really means to be your own boss—not the Instagram version with latte shots and perfectly styled desks, but the honest, behind-the-scenes stuff. The petals and the...
