Episode 100: What It’s Like To Do 100 Podcast Episodes

The Flower Files Turns 100: What We’ve Learned from a Hundred Episodes

At Wildly Native Flower Farm, our podcast journey began with a simple idea: to share what we do in a way that feels like sitting down with friends. A hundred episodes later, The Flower Files has blossomed into something more meaningful than we ever imagined. In this milestone episode, we get real about what it’s taken to get here—what’s worked, what hasn’t, and where we’re going next.

From One Mic to a Multi-Platform Brand

We started recording because people kept asking us the same questions: How do you run a flower farm? What’s it like behind the scenes? So we hit record and tried to answer those questions with honesty and humor. As Liza Goetz and the team shared in this episode, the evolution has been anything but linear. We’ve gone from juggling multiple editing platforms to creating a fully integrated system with podcasting, blogging, Instagram, and now YouTube.

What You Loved (and Didn’t)

We were surprised by what episodes connected most. Behind-the-scenes wedding breakdowns? Meh. But give you a deep dive into marketing your flower farm or practical garden tips, and you’re all in. The real winner? Honest, candid conversations—whether that’s with guests like Cake’s family in the barn or just us chatting about the chaos of farm life.

The Power of Showing Up

Recording consistently hasn’t always been easy—especially with ice storms, sick kids, and the daily grind of flower farming. But being comfortable, even if it means showing up in sweatpants, has been key. Authenticity wins.

What’s Next: Growing Beyond the Podcast

We’re not stopping at audio. With new video content, a dedicated videographer, and fresh visual storytelling, we’re bringing you greenhouse tours, bouquet how-tos, and soil class snippets on YouTube. Whether it’s showcasing germination rates or letting you “weed with us,” we’re building content that invites you into our real, muddy, magical world.

And Yes, We Still Talk About Cats and Books

Of course, no Flower Files episode is complete without a side journey through cats curled up in greenhouses, plumeria trees in basements, and late-night book chats. (Yes, audiobooks count.)

Our Big Goal for the Year?

10,000 downloads. And with your help, we know we’ll get there!