Rooted Growth Accelerator · 10-Week Flower Business Coaching
You Know How to Grow Flowers.
Now Let's Build a Flower Business That Actually Makes Money.
You've learned how to grow the flowers. But figuring out what to sell, what to charge, where to sell it, how to find customers, and whether you're actually making money can feel like an entirely different skill set.
Rooted Growth Accelerator is a 10-week flower business coaching program for growers who are ready to stop guessing and start building a business with a clear, profitable plan.
10 Weeks • Small-Group Coaching
Growing Beautiful Flowers Isn't the Same as Building a Profitable Flower Business.
You can grow gorgeous flowers and still wonder where the money went.
You can sell out at a farmers market and still not know whether you actually made a profit.
You can book weddings and wonder whether you charged enough.
You can grow twenty different varieties without knowing which ones are actually worth the bed space.
And you can spend hours posting on social media without knowing whether any of it is bringing customers through the door.
Eventually, growing more flowers isn't the answer.
You need to understand which flowers, products, customers and sales channels are actually moving your business forward, and which ones are eating up your time, money and energy.
That's where Rooted Growth begins.
Introducing Rooted Growth Accelerator
10 Weeks to Build a Smarter, More Profitable Flower Business
This isn't another flower farming course filled with information you'll get to someday.
And I'm not going to hand you a generic business plan and tell you to make your farm fit inside it.
Over 10 weeks, we're going to look at your business, your market, your numbers, your customers and your goals and figure out what makes sense for you.
We'll identify what's working.
We'll figure out what's costing you money.
We'll simplify what needs simplifying.
And we'll build a clear plan for where your business goes next.
The Rooted Growth Framework
Here's What We're Going to Work On Together
01
Your Market
Who is actually buying flowers in your area?
We'll look at your potential customers, competition and opportunities so you're not trying to sell everything to everyone. Honestly? That's just exhausting.
02
What You Sell
More isn't always better. More doesn't mean profit either.
We'll look at your crops, products and services to determine what deserves more of your attention, and what may be taking up valuable time and space without giving you enough in return.
03
Your Pricing + Profitability
Selling flowers isn't enough. You have to understand the whole picture.
We'll look at your costs, pricing and margins so you can understand where your money is actually going and make more informed decisions about what you charge.
04
Your Sales System
Markets? Weddings? Subscriptions? Wholesale? Retail? Farm pickup?
There isn't one right answer. Trying to do them all to figure out what works? That's a recipe for exhaustion and burnout. We'll work on creating a sales system that fits your farm, your market and the business you actually want to build.
05
Your Marketing
You shouldn't have to spend your entire life trying to convince Instagram to buy flowers.
We'll work on how customers discover you, why they choose you and how you turn interest into actual sales.
And throughout all of it, we're going to keep asking one question:
Is this helping you build the business you actually want?
Why Liza?
I'm Not Coaching You From a Business Textbook.
Hi, I'm Liza.
I'm a flower farmer, florist, educator and the founder of Wildly Native Flower Farm. I've spent more than 25 years working in horticulture and 15 of them in the floral industry, and I've experienced this business from a lot of different angles.
I've grown the flowers.
I've designed with them.
I've sold them.
I've worked with wedding clients.
I've marketed a local flower business.
I've built teams.
I've created products.
I've taught agriculture.
And I've made plenty of expensive mistakes along the way.
Education has always been at the center of what I do. Before building Wildly Native, I spent years teaching agriculture, and today I continue that work through The Flower Files Podcast, Rooted and my work with flower growers and floral entrepreneurs.
My job isn't to turn your business into Wildly Native.
My job is to help you build a business that works for YOU.
Liza
I've Been Helping Growers Build Businesses for Years.
“
Liza has been an invaluable consultant, generously sharing her deep expertise in flower farming to help us to start our lavender business. Her energy, keen insights, and genuine commitment to supporting entrepreneurs have made all the difference. She truly cares about empowering people as they build their business dreams.
Kate Cano, Bloomforth Farm
“
Liza possesses exceptional passion, extensive knowledge, and an admirable work ethic, qualities that define both a fantastic teacher and a thriving businesswoman. We are incredibly grateful for her help in launching our hydroponic farming operation in 2015. We would not be where we are today without the fundamentals she instilled in us to get started and continue growing.
Bryan Williams, Red Acres Hydroponics
From Our Google Reviews
★★★★★
Working with a Wedding Florist can be very stressful unless you work with with Wildly Native Flower Farm! ...I’m so grateful that we were able to work with them and would recommend them to anyone who is interested in florals I’ve already recommended them to a friend of mine, and she has booked them for her daughter‘s upcoming wedding.
Pamela D.
★★★★★
Liza is the best of the best. We've done more weddings together than I can count at this point and the joy I get when I see her name on our vendor list is unmatched! She is unbelievably talented and her creativity is such a gift. You are in the BEST hands with Wildly Native and you will not be disappointed. Liza is a must-have for your vendor team!
Kemp Collective
★★★★★
I absolutely love working with the Wildly Native team! As a wedding planner, I get to work with a lot of different vendors, and they are always such a pleasure to have on a wedding day. ...Having vendors you can trust and collaborate with makes such a difference on wedding day, and Wildly Native is definitely one of those teams.
Breanna P.
What You Get
You're Not Getting Another Course to Figure Out Alone.
For 10 weeks, we're working on YOUR business.
10 Weeks of Rooted Growth Coaching
A defined coaching experience focused on moving your business forward.
Small-Group Coaching + Direct Access to Liza
You're not disappearing into a massive membership where nobody knows your name.
Business Assessment
We'll identify where your business is now, what's working and where the biggest opportunities or problems exist.
Personalized Action Plan
You'll know what you're working on instead of trying to fix seventeen things at once. I get it, it's so overwhelming!
Pricing + Sales + Planning Tools
Practical tools you can actually use inside your flower business.
Accountability + Implementation
We're not just talking about what you could do. We're working toward actually doing it.
Plus
30-Day Implementation Bonus
Your support doesn't simply disappear at the end of Week 10. There is nothing worse than implementing and then being left to figure out the rest. That's why I structured this for reality!
After the 10-week program ends, you'll receive 30 additional days inside Rooted Community, plus one final implementation and check-in call with yours truly.
Rooted Growth Might Be Right for You If...
You're already growing flowers, or actively building a flower business, and you've realized growing isn't your biggest question anymore.
You don't need to have everything figured out. That's why you're here.
But you do need to be willing to look critically at your business, make decisions and take action.
This isn't basic gardening instruction, and it's not a promise of easy money growing flowers. It's business coaching for people who are serious about building something sustainable.
Instead, you're asking things like:
Am I charging enough?
What should I actually be selling?
Which flowers are worth growing for my business?
Should I focus on weddings, markets, subscriptions, wholesale or something else?
Why am I selling flowers but still not making enough money?
How do I find customers without living on social media?
What should I focus on FIRST?
Ready to Stop Guessing?
Rooted Growth Accelerator · 10-Week Flower Business Coaching Program
10 Weeks of Coaching
30-Day Implementation Bonus
This is a hands-on coaching program, so I only work with a limited number of growers at one time.
The first step isn't buying something from a checkout page. It's making sure we're a good fit.
Complete the short application and tell me a little about your business, where you're stuck and what you're trying to build.
Looking for Education + Community Instead?
Not everyone needs intensive business coaching.
Rooted Community is our ongoing membership for flower growers who want education, resources and community support. Rooted Growth Accelerator is different. It's a focused 10-week coaching experience for growers who want help working through the business side of their flower farm.
Rooted Community
Learn with me.
Ongoing education, seasonal resources and a community of growers figuring it out alongside you.
Rooted Private Mentorship
Need a Higher Level of Support?
For a limited number of established flower business owners, I also offer Rooted Private Mentorship. This is my highest level of support for owners who want me much more deeply involved in their business, decisions and growth.
Private Mentorship begins at $9,500.
It's Time.
You've spent enough time wondering if you're doing this right.
You know how to grow the flowers. Now it's time to build the business behind them, to get clear on what you're selling, what you're charging, who you're selling to, and what actually deserves your time.
You don't need to figure out every piece of your flower business alone.
Let's build it together.
Rooted Growth Accelerator