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The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.
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Recently on The Flower Files
We’re currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 117: Starting a Business With a Tax Pro
In Episode 117 of The Flower Files, Liza Goetz talks with Shannon Everhart of The Tax Chick about the financial side of growing a creative business. From tax write-offs and receipt tracking to cash flow, flower pricing, owner pay, and scaling wisely, this episode helps flower farmers, florists, and small business owners understand the numbers behind a profitable business.
Episode 116: Real Talk With An Accountant About How To Navigate Start-Up Of A Business
Listen as Liza sits down with Shannon Everhart, enrolled agent and small business financial guide, to talk about the foundational money pieces every business owner needs to understand. From choosing a business name and reporting income to keeping receipts, separating business funds, understanding LLCs and S corps, and charging what we’re worth, this episode is full of practical advice for anyone starting or growing a small business.
Episode 115: Your First Sale, Now What? How to Grow Your Flower Business With Intention
There is nothing quite like making your first sale! Whether it is your first flower bouquet, farmers market bundle, wedding arrangement, plant, seedling, or service, that first exchange of money is exhilarating. It is proof that someone values what you have grown,…
Episode 114: Toxic vs. Tail-Safe: A Veterinarian Explains Garden and Bouquet Risks
In Episode 114 of The Flower Files, Liza Goetz visits Dr. Maddie Schofield of Chestertown Animal Hospital for a conversation every flower-loving pet owner should hear. From toxic lilies and curious cats to dogs eating green tomatoes, compost, mulch, and mystery plants in the yard, this episode is all about enjoying spring while keeping our animals safe.
Episode 113: Edible Florals – What to Buy and Plant Now For a Great Harvest!
Edible flowers can be beautiful, functional, and profitable, but only when they’re grown with a plan. In this post, we’re breaking down how to choose the right edible florals, match them to your end product, harvest them correctly, and avoid common mistakes that lead to waste.
Episode 112: Ellen Frost on Local and Sustainable Flowers
In this episode of The Flower Files, we sit down with Ellen Frost, founder of Local Color Flowers, to talk about how local flowers move from farms to florists. We explore floral hubs, wholesale markets, flower education, seasonality, and what the future of the American-grown flower movement could look like.
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
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How to Harvest Cut Flowers Correctly
If you want longer-lasting blooms and healthier, more productive plants, proper harvesting matters more than most growers realize. This post breaks down common flower harvesting mistakes and explains how to cut for better vase life, stronger regrowth, and less stress during harvest season.
Garden Soil vs Potting Mix: Which Should I Use?
I’ll never forget, as a kid I had gotten a free packet of coleus seeds and was so excited to grow them! I went outside and filled up a four inch pot with soil from the garden, planted the seeds,…
It’s Soil, Not Dirt!
It’s the foundation of every garden, yet the part we overlook the most: it’s beneath our feet every day, easy to ignore, but impossible to replace. People build entire careers studying it, and spend…
How Do I Know Which Flowers To Grow?
Are you trying to choose which flowers to grow? We’ll be honest – it’s probably one of the hardest decisions to make because there are so many amazing blooms to choose from! If you are…
So You Want to Grow Cut Flowers
No matter why you want to grow cut flowers, there is always an awesome reason to add a little color to your garden! You might be wondering what we mean when we say “cut flowers” – aren’t any flowers…
How to Make a Christmas Wreath in 7 Easy Steps
So you’ve seen all of the beautiful and unique holiday wreaths around your neighborhood, local shops, and Pinterest, and thought to yourself, “I can make that”. Good news! You totally can!! We’re…